Answer : There are numerous misconceptions about SEO, but given that it is a very important aspect, especially if you have a business website-it is important that you get it right. Most people can learn SEO without resorting to getting a formal education but sometimes it takes quite a while; it also requires a great deal of trial and error.
If you need some SEO work done and you want it fast, you can invest by hiring someone to help you. However, if you must invest in an SEO consultant or expert, you might as well hire someone who really knows his craft and delivers great results. Some people who claim to be experts can fool you with tech-speak, but there are ways to help you find someone really knowledgeable who knows what he or she is doing.
First, a good SEO consultant does not give you false promises-one of which is a definite date or promises of immediate results. Ranking #1 will depend on your business’ competitors and the niche you are in; it may take days or months to get to the top ranks.
Second, you can ask about their methods. A good SEO expert will walk you through their systematic approach-and not keep you in the dark about it.
Lastly, a good SEO consultant will provide you with a comprehensive work report-and that’s not just the number of links they have acquired for the month. It should include details on what they’ve done; results and what they plan to do next. Transparency is key for good SEO and you should know what’s happening at all times.
There are basically three things to look out for in a good SEO consultant, so if you’re in the market to hire the said service, don’t hesitate to ask questions. If the answers meet the above criteria, then you may just have met your new SEO consultant.